On 28
June 2022, Cabinet:-
(i) Noted the background to
recommendations for the proposed work streams and actions to deliver the Plan.
Page 2 of 7 of the report;
(ii) approved the proposed
work streams and actions to deliver the Plan set out in Appendix 3 to the report;
(iii) noted the contribution
that this Plan has in helping deliver Council Priorities including the ‘Be Bold
Be Birmingham’ Legacy plan for the Commonwealth Games year 2022;
• A thriving city - by bringing
greater awareness of Birmingham’s vibrant tourism, culture and hospitality
sectors to drive visits from residents of the city, the West Midlands, and
domestic and international tourists.
• An aspiring city – by
supporting the visitor economy to continue to grow and develop as world class
leisure tourism destination.
• A welcoming city – by
supporting the visitor economy to become more inclusive and accessible and
provide a world class welcome to residents and visitors.
• A green growth city –
by supporting the visitor economy to follow the Council’s lead in becoming a
sustainable destination to compete with major cities around the world.
THE
DEADLINE FOR CALL IN IS 1600 HOURS ON MONDAY 4 JULY 2022.